From Chanel to Thebe Magugu and Tongoro, let's explore why fashion brands that invest in African art, craft, supply chain and cultural infrastructure compound authenticity and long-term brand equity.
Tag: luxury brands
CONSCIOUSLY INSPIRING LUXURY BEAUTY IN AFRICA WITH LANCÔME’S MARKETING MANAGER, JILL SNIJMAN
Image Courtesy: GoReal Studios Jill Snijman is the Marketing Manager of French luxury beauty brand Lancôme, having joined L'Oréal South Africa in 2021. With over 16 years’ experience in marketing management, she is passionate about people development and leading happy high-performance teams to deliver real business results. She’s a mom of three who is passionate about …
BREAKFAST AT TIFFANY’S: 3 LUXURY DESIGNER CAFÉS & RESTAURANTS TO VISIT IN 2024
Photo: Breakfast at Tiffany's Trailer - Wikipedia Diamonds for breakfast in true Holly Golightly style are now possible with the rise of the luxury designer cafés worldwide. Luxury brands have identified the need to diversify their brand building and experiential marketing activities by investing in the hospitality industry and partnering with Michelin-starred chefs in the launching …
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LUXURY FESTIVE SEASON HOLIDAY DESTINATIONS 2023
"It's Beginning to Look a Lot Like Christmas", and you have not made any holiday bookings yet, let alone taken out the Christmas tree from the storage. It has been a hard year that has now made an unexpected yet pleasant turn, and you are in the mood to get away, unwind, celebrate and enjoy …
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OUR 10 LUXE CHRISTMAS GIFTS 2023
'Tis the season to spoil and be spoilt. 'Tis the season for Mariah Carey's iconic album to be played on repeat everywhere you go. We have been bitten by the festive season bug and have narrowed down our list of luxury gift ideas to make your life easier. Our indulgent list will win over the …
REDEFINING LUXURY: THE NEW GENERATION
This reflection examines luxury as a personal and societal concept, consisting of high-quality materials, fine experiences, and aspirational undertakings. It explores various aspects of luxury, including stealth-wealth, craftsmanship, sustainability, and the increasing democratization of luxury brands. It highlights how the meaning of luxury has evolved, following societal shifts and conscious consumerism, and it notes an emerging need for established luxury brands to adapt their strategies to meet the evolving expectations of new-generation consumers.
KING GINA 