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Tag: luxury brand strategy

ART AS AUTHORITY: HOW LUXURY FASHION BRANDS BUILD POWER THROUGH CULTURE

On January 3, 2026January 3, 2026 By KING GINAIn ART & DESIGN, INDUSTRY, STYLE, UncategorizedLeave a comment

From Chanel to Thebe Magugu and Tongoro, let's explore why fashion brands that invest in African art, craft, supply chain and cultural infrastructure compound authenticity and long-term brand equity.

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