Luxury’s Identity Crisis: Attainment, Assimilation, and Alignment

Why Real Wealth Still Signals Through Systems, Not Symbols. I’ve been thinking about this for some time, especially as brands like Loro Piana and Bottega Veneta began moving into more visible, mainstream distribution. It left me wondering whether luxury itself is having an identity crisis. Luxury once thrived on discretion. It operated on a quiet …

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SUMMER RENDEZVOUZ SERIES: VISITING THE WORLD’S LUXURY PERFUME CAPITAL, GRASSE

A trip to the French Riviera cannot be complete without visiting Grasse. As someone who grew up obsessed with scents, I had been dreaming of visiting the world's perfume capital for years. I spent years admiring my mother's coveted collection of perfumes... Chanel No. 5, Elizabeth Arden and Lancôme. Over a few glasses of Minuty …

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