Why Real Wealth Still Signals Through Systems, Not Symbols. I’ve been thinking about this for some time, especially as brands like Loro Piana and Bottega Veneta began moving into more visible, mainstream distribution. It left me wondering whether luxury itself is having an identity crisis. Luxury once thrived on discretion. It operated on a quiet …
Continue reading Luxury’s Identity Crisis: Attainment, Assimilation, and Alignment
From Chanel to Thebe Magugu and Tongoro, let's explore why fashion brands that invest in African art, craft, supply chain and cultural infrastructure compound authenticity and long-term brand equity.
Image Courtesy: GoReal Studios Jill Snijman is the Marketing Manager of French luxury beauty brand Lancôme, having joined L'Oréal South Africa in 2021. With over 16 years’ experience in marketing management, she is passionate about people development and leading happy high-performance teams to deliver real business results. She’s a mom of three who is passionate about …
South Africa, the land of gold, diamonds and the Big Five. It is where oceans meet, where mountains are majestic, and where the sun sets rhythmically down the burnt-orange savanna. It is a melting pot of culture and diversity. Riddled with powerful stories of triumph in the midst of inequalities and inequities, it is a …
This reflection examines luxury as a personal and societal concept, consisting of high-quality materials, fine experiences, and aspirational undertakings. It explores various aspects of luxury, including stealth-wealth, craftsmanship, sustainability, and the increasing democratization of luxury brands. It highlights how the meaning of luxury has evolved, following societal shifts and conscious consumerism, and it notes an emerging need for established luxury brands to adapt their strategies to meet the evolving expectations of new-generation consumers.
KING GINA 